The AmaToys collection
General toys cover a broad mix of creative, active, educational, and imaginative play.
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General Toys · General Toys
Nex Playground centres play on camera-driven movement rather than handheld controllers, making indoor activity the main event.
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Two youth street-hockey sticks and a roller-hockey ball make this a simple starter set for active outdoor play.
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Wacky, misfit, and rogue robot characters frame this robotics and programming kit as a character-led STEM activity rather than general building.
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Thirty-one pieces turn goat care into a small farm-world scene, with the stable giving animal stories a defined setting rather than relying on figures alone.
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Kai combines robot building with an artificial-intelligence theme, directing attention towards how a robotics model behaves and responds rather than offering only a static display figure.
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Robotics: Smart Machines combines robot construction with coding activities, making the process of building and programming central to play.
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Junior robotics centres on building simple machines and exploring how their moving parts respond, offering a more mechanical introduction than screen-based coding activities.
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Screen-free coding uses a robot and physical play to introduce sequences, loops, conditions, functions, events, algorithms, and variables without requiring an app.
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A massive erupting-volcano project puts a dramatic geology demonstration at the centre of play, pairing a substantial model with observation and discussion.
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Sweet Candy Perfume Lab frames chemistry through creating and exploring fragrances, with a confectionery theme that distinguishes it from general experiment sets.
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The pocket-sized zoom microscope shifts science play towards close-up observation, making small details in everyday objects more accessible than a full experiment kit.
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Nineteen farm-world pieces turn animal care into feeding routines, letting children aged three and up organise repeated tending stories rather than simply line up animal figures.
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A single Golden Anniversary Reindeer blends animal figure play with a commemorative display angle, offering a seasonal counterpoint to Schleich's everyday farm animals for ages three and up.
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Two Eldrador creatures provide instant opponents for fantasy battles, quests, and monster encounters, shifting play away from realistic animal care toward imagined conflicts for children aged seven and up.
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Thirty-seven wild-life pieces support rescue and animal-care narratives, giving children aged three and up a broader scenario than a single creature or feeding accessory set.
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Hape's bead maze concentrates play on guiding beads along fixed paths, offering repetitive hands-on manipulation in a compact tabletop format.
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Ten farm animals give children an immediate cast for paddock, feeding and animal-care stories, with the bundle format offering broader pretend play than a single figure.
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A 14-piece penguin playset shifts animal play towards family groups and cold-climate scenes, giving children more characters and scene pieces than a standalone penguin figure.
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Three-piece Bayala play pairs unicorn and llamacorn characters with a fairy for compact fantasy storytelling, with the unusual creature combination providing the main distinction.
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Cowboy With Bull creates a ready-made rider-and-animal pairing for rodeo-inspired stories, distinguishing it from animal-only bundles and larger farm environments.
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A 42-piece felt pizza set makes topping combinations the central activity, allowing children to assemble and serve different pretend orders for ages two and up.
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Musical Toys · Musical Toys
Six Montessori-style instruments, a rhythm book, simple songs, and a play guide combine sound exploration with structured musical prompts for toddlers and preschoolers.
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Active & Outdoor · Active & Outdoor
NERF’s fencing set shifts active play toward foam-sword duels, giving participants a dedicated two-player format instead of projectile blasters.
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The wooden airplane comes with four play figures and four suitcases, encouraging children to load luggage, seat passengers, and enact travel routines.
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Three pieces form a compact Bayala axolotl discovery scene, blending an unusual aquatic creature with the range’s fantasy play direction.
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The Deluxe Pound and Roll tower combines a wooden hammer with a repeated pounding-and-rolling action, offering straightforward cause-and-effect play for ages two and up.
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Musical Toys · Musical Toys
Hape’s three-in-one Dynamic Pixel Piano mixes wooden-piano play with an LED pixel screen, guided melodies, and animal sounds across a broad one-to-six-year range.
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Lava Smasher is a single Eldrador fantasy figure built around lava-themed creature battles rather than realistic animal observation or care.
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A rotating wooden drum with a mirror gives babies from three months a simple spinning action, changing colours, and reflections to explore.
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Seven Bayala unicorn pieces create a starter fantasy scene, giving children a small cast and accessories for magical care and adventure stories.
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The Frost Mammoth brings a fantasy-ice creature to Schleich's Eldrador range, with a compact figurine format listed for children aged seven and up.
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Ziggy is a 14-inch black cat from Manhattan Toy's Lanky Cats range, offering soft-animal companionship in a deliberately long, characterful shape.
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A four-piece wooden stable and eleven figures create a traditional Nativity scene for pretend play, with a stated age range of four to eight years.
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The wooden PAW Patrol dashboard places rescue-mission pretend play behind a vehicle-style control surface for children aged three and older.
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Zingo! Booster Pack #1 expands the established matching game with additional content centred on memory and word recognition for ages four and up.
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This three-piece Schleich Bayala Magical Set supplies a small fantasy grouping for children aged five and up, concentrating play around magical creature stories.
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Zingo! Sight Words Boost shifts the expansion format toward vocabulary, memory, and concentration practice for children aged four and older.
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SolarFlower: Golden Sunrise presents sustainable energy as the focus of a Thames & Kosmos science kit for the stated eight-to-twelve age range.
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Twenty wooden farm stamps, five coloured pencils, and a two-colour pad let children build scenes through stamping and drawing instead of stickers.
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Franklin Sports' adjustable Future Champs set introduces youth golf through repeated swinging and aiming, presented here in a pink version for ages two and up.
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This wooden ten-piece cornhole set adapts bean-bag tossing for indoor or outdoor play, combining aiming, throwing, and turn-taking in a familiar target game.
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Murder in the Mafia turns a game-night gathering into an escape-room-style investigation, with a crime theme designed for teens and adults aged thirteen and up.
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The Volcanic Island offers collaborative, replayable storytelling for one to four players, structuring exploration around shared decisions rather than competitive victory.
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One hundred twenty magnetic pattern blocks support shape pictures, symmetry experiments, and repeatable geometric designs, with a carrying case for gathering the collection afterward.
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Genetics & DNA Lab turns heredity and molecular science into guided experiment activities for ages ten and up, within a 10-by-2.5-by-11-inch kit.
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Folklore Fun-gi shapes magnetic wooden stacking around a toadstool, giving babies a compact activity of arranging pieces and exploring how the sections connect.
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The 16-inch Husqvarna 550XP toy chainsaw supports pretend outdoor-tool work, letting children imitate garden jobs with a recognisable branded model rather than use real equipment.
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This Vortex Dual Power Pack pairs Ultra Grip and Pocket foam footballs, offering two throwing formats for outdoor catches, target games, and informal passing practice.
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Mario, Bowser, and a Bob-Omb create an immediate confrontation scene, with the diorama format supporting both imaginative battles and a compact Nintendo display.
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Twelve collectible horses support herds, breeds, and stable stories, while the barn-shaped wooden crate gives the whole menagerie a themed home between sessions.
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Four wheels, a wooden ride-on frame, and rubberised wheels make Scoot Around a push-powered balance-bike experience for early movement and steering practice.
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A stable, horses, and accessories create a complete farm-care setting, giving Schleich animal stories a permanent base for feeding, housing, and grooming routines.
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Winter Frost turns a wooden gingerbread house into seasonal pretend play, giving children a festive setting for decorating stories and imaginary treats.
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My First Math Dice frames counting practice as a short dice game, giving preschool number work a repeatable activity with a clear beginning and end.
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Lock-and-key play gives this Hape game board a concrete hands-on focus, although the captured record provides little detail about its broader activities.
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Word A Round centres quick-paced word identification in a compact card game, making vocabulary recognition the immediate source of competition.
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Drop It mixes strategy with dexterity and supports individual or team play, making careful physical actions as important as choosing a move.
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Temple Twist presents a temple-themed game for players aged eight and up, but the captured title alone does not establish its detailed mechanics.
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Kingsbridge adapts The Pillars of the Earth into a strategy game, giving literary and cathedral-building interests an older-skewing tabletop focus.
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Australis puts dice at the centre of its strategy format, combining chance-driven components with decisions around an Australian-themed title.
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Legends of Andor: Eternal Frost combines cooperative fantasy strategy with storytelling, inviting players to face an icy adventure as a shared team.
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Como Tic-Tac-Toe turns the simple two-player grid game into a black-and-white acrylic object intended to complement a design-conscious room.
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Lava Crossing uses a floor-is-lava-style adventure theme in a Hape game for ages three and up, though its exact mechanics are not captured.
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Le Backgammon presents the traditional two-player game in a substantial Jonathan Adler set, combining tabletop strategy with decorative designer appeal.
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This three-piece Bayala set pairs Fairy Eyela with a princess unicorn, creating a compact starting point for magical riding and friendship stories.
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Green Planet Explorers turns camping into compact pretend play, giving children an outdoor-themed setting for inventing trips, camp routines, and nature stories without requiring actual outdoor space.
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Feeding the Forest Animals centres 18 pieces on caretaking routines, inviting children to repeat feeding stories and arrange a small woodland scene rather than follow rules.
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Working in the Forest uses 46 pieces to stage task-led woodland play, offering a broader forestry scene than the separate 18-piece animal-feeding set.
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Farmer’s Market Day combines 12 wooden pieces with a portable pretend-shopping setting, giving young children a compact backdrop for market, food, and community stories.
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Three sheep figures create a small Farm World flock for nurturing stories, animal recognition, and simple pasture scenes without requiring a large agricultural playset.
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The Rodeo Show gives Farm World a specific event setting, supporting organised performances, horse-care narratives, and competition stories rather than generic farm play.
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The Red Barn combines farm animals with a substantial agricultural setting, giving children a central place for animal care, routines, and small-world stories.
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The Adventure Tree House gives Farm World an elevated destination, combining animal play with exploration and a setting beyond the usual barn or pasture.
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Magical Vet Blossom combines animal treatment with Bayala fantasy, creating a specific caretaking setting for magical creatures and healing stories.
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The Puppy Agility Training set centres dog play on an activity course, supporting training routines, gentle competition, and caretaking stories within Farm World.
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Hape’s Strawberry Dessert Set centres pretend food on a specific sweet course, giving kitchen and hosting stories a colourful dessert-focused extension.
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The 11-piece Stable Care Accessories Set supplies grooming and caretaking details for Farm World scenes, extending horse routines without adding another building.
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KidKraft’s Everyday Heroes Playset combines three wooden storeys with 26 accessories and a foldable design, creating a substantial setting for community-rescue stories.
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The 82-piece Horse Stable creates a substantial Farm World environment for housing, grooming, and organising horses across multiple connected care routines.
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The Animal Rescue Large Truck gives Wild Life play a mobile response setting, combining vehicle action with animal transport and emergency-care stories.
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Mermaid Eyela on Underwater Horse uses three pieces to stage a distinctive Bayala fantasy pairing, supporting magical journeys rather than realistic riding play.
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Cowgirl Team Roping Fun brings a specific rodeo activity to Farm World, supporting character-led riding, practice, and friendly competition stories.
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The PAW Patrol Activity Rug combines an Adventure Bay town mat with 22 wooden toys, giving fans a defined landscape for character missions and vehicle routes.
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This five-piece floating pirate ship brings neoprene boats, quick-dry sponges, and a squirt toy together for imaginative bath-time adventures.
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Songbird Soft Activity Pat Mat gives babies a fabric activity surface with a bird theme, supporting supervised touch and early sensory exploration.
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Hoop Tracker combines a standings board with mini hoops and basketballs, turning casual shooting practice into a tracked competitive game.
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Lovevery’s Reading Skill Set combines three games with 27 books for first and second grade, providing a structured early-reading progression.
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The Eerie Theme Deck supplies a ready-to-play 60-card Magic deck, deck box, and five tokens for players wanting an organised starting point.
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This PAW Patrol Scratch Art three-pack features Chase, Skye, and Marshall in colour-reveal travel pads for character-themed creative play.
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The Water Wow! three-pack offers colours and shapes, fairy tales, and animals in reusable water-reveal books without conventional colouring supplies.
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This Scratch Art box supplies 125 friendship-themed shaped notes in a desktop dispenser, supporting personalised messages and small creative gifts.
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The Water WOW! six-pack covers animals, vehicles, alphabet, numbers, safari, and undersea scenes in reusable water-reveal colouring books.
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Hape Sponge Painting Fun provides a 15-piece painting activity centred on sponge techniques, offering an alternative to conventional brushes and colouring books.
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Happy Handles combines six easy-grip wooden stamps with a six-colour stamp pad, giving young children a compact introduction to printmaking.
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The Deluxe Letters and Numbers Stamp Set combines alphabet and numeral stamps with an activity book and four-colour pad for early literacy crafts.
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Franklin Sports’ NHL Steel Street and Roller Hockey Goal provides a regulation-style steel net for organised street and roller hockey games.
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Franklin Sports’ Mini Steel Goal scales street-hockey training down to a 28-by-20-inch net for younger players and smaller practice areas.
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Twenty wooden farm magnets support arranging, naming, and simple animal stories, with a storage box keeping the themed pieces together between play sessions.
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HIRONO Reshape centres the reveal of a blind-box character, with the resulting figure intended for collecting and display rather than open-ended construction play.
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SolarFlower: Sapphire Swirl frames sustainable-energy exploration around a flower-themed science set, offering a themed project alternative to general construction or purely decorative toys.
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This mini and knee-hockey set includes two goals, four hockey sticks, two goalie sticks, and four foam balls for organised games.
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Franklin Sports’ NHL Goal and 2 Stick Set provides a simple youth hockey starter combination for shooting practice and informal games.
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Intex’s Sun Shade inflatable kiddie pool combines a 62-inch square water area with an ocean scene and canopy for supervised outdoor play.
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STIGA 3-Star Table Tennis Balls provide a 24-pack of replacement or spare balls for table-tennis practice, rallies, and friendly competitions.
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Franklin Sports’ NHL Hockey Goal, Ball, and Stick Set combines a 46-inch PVC goal, two junior sticks, and a roller-hockey ball.
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This seven-piece Farm Animal Playset provides a compact group of animals for pasture, barnyard, and everyday farm-care stories.
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This two-piece set pairs Hermione Granger with Crookshanks, supporting compact Harry Potter scenes and character display without requiring a larger castle or ensemble.
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A wooden kingdom setting channels tabletop pretend play into royal stories, while the take-along format makes the scene easier to move and put away than a permanent playroom castle.
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A quick buying note
General toys cover a broad mix of creative, active, educational, and imaginative play. Compare age guidance, dimensions, themes, and New Zealand delivery options before choosing. Our product pages keep those details together so you can make a confident choice.